According to a new report on the US retail sector, brick and mortar stores are haemorrhaging money as e-commerce dominates the retail scene more than anticipated by big retailers like Macys and Sears. Apparently, “the US retail industry is on pace to close more stores this year than the 6,200 shuttered during the Great Recession in 2008“. This is yet another symptom of the tectonic shifts taking place in nearly every industry on account of technology. It’s no surprise that e-commerce, probably one of the most basic manifestations of the shifts driven by technology, is causing upheaval in basic sectors like consumer retail.
Despite the flux in the sector, I feel that rather than an outright end of brick and mortar retail, what would happen is a proliferation of different models of brick and mortar retail and diverse in-store experiences that complements, not competes with, e-commerce. Immersive tech-driven stores, stores that help personalise the shopping experience, in-store virtual fitting rooms together with a shopping advisor that is then connected to an e-commerce shopping basket, etc….
The full article is at Quartz here – “US retailers are on pace to close more stores in 2017 than in the 2008 Great Recession”
Meanwhile, large format retailers like Walmart are also feeling the pinch, not only due to low cost competitors like the hugely successful German chains Aldi and Lidl that have made inroads in the US, but also due to online retailers like Amazon. Operating profits for US supermarkets have declined by about 5% last year, according to Moody’s Investor Service. Walmart’s strategy to compete has been based on aggressive cost and price cutting. Wolfe Research recently found prices for a basket of grocery items at Philadelphia area Walmart stores were 5.8% lower than a year ago, while those in Atlanta and Southern California were 4.9% and 2.7% lower respectively.
This is part of a larger trend; groceries in the US fell by 1.3% annually last year – apparently the steepest decline since 1959. This is of course good news for US consumers, as consumer surplus widens and Americans can enjoy a higher standard of living for a lower cost. But it puts huge pressure on brick and mortar supermarket firms, and by extension their employees, who are likely to get squeezed on the wages side. With President Trump likely to toughen his stance on Chinese imports – which have been a primary contributor to low costs at supermarkets for American consumers – it will no doubt be a few years of flux for any firm engaged in retail – both from a technology perspective as well as from a trade policy perspective.