ChariTea

ChariTea, a tea infused lemonade drink, served to us at a meeting at Social Impact Lab, Berlin. Even for a tea purist like me, this was deliciously refreshing. How can srilanka break out of the commodity price sensitive low value added tea rut and in to the rapidly growing flavoured tea and tea-mixed beverage market in Europe and elsewhere? It’ll have to have a “good” cause as well, to latch on to the increasingly ‘conscious consumer’

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One thought on “ChariTea

  1. Who are the biggest beverage sellers? I think Coke, Pepsi? What are they? Junk. Empty calories, zero nutrition.

    Can we position flavoured teas as a better option to sugary soft drinks?

    Something for a marketing guru to think about perhaps?

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