Xiaomi’s Online ‘Flash Sales’: Keeping Up Hype, Managing Constrained Supply

I knew that Xiaomi was the most popular phone maker in China and had a stupendously high valuation. Also that they only sell online, no store presence. But I never knew this about them – that they only sell in “flash sales” ever so often, it is in limited batches, and it all happens within minutes with a thousand mouse-clicks.

Here’s an interesting take by a WSJ writer, giving a good insight into how it all works, but also how to ‘hack’ the flash sale and get yourself a Xiaomi.

How to Buy a Xiaomi in Two Short Months



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